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PAID SEARCH

MANAGEMENT

The Search Shop makes it simple for advertisers to reach their customers with Pay Per Click campaigns designed to be effective and cost efficient. The Shop's methodology embraces innovation, optimization and transparency. Below is The Search Shop's methodology for PPC Management:

 

Step 2: Energize
  • Campaign Construction
  • Budget Allocation
  • Conversion Activation
  • Ad Copy Drafting
  • Keyword List Creation
Step 3: Optimize
  • Conversion Tracking

  • Algorithmic Bidding

  • Ad Copy Testing

  • Landing Page Testing

  • Geo Localization

Step 4: Analyze
  • Monthly Reviews

  • Bi-Weekly Reporting

PAID SEARCH

AUDITING

Consumers actively searching online are low hanging fruit, and paid search is one of the most effective methods for turning these consumers into customers. Unfortunately, a lot of ad dollars are wasted on inefficient Pay Per click campaigns, resulting in missed opportunity and lost customers.

 

Below are the four factors The Search Shop focuses on in a Pay Per Click Audit:
 
   1. Efficiency: Determining where Paid Search dollars are being wasted and how they can be better used to make more of              an impact on the business.
 
   2. Innovation: Finding innovative ways to stay ahead of the competition; the search landscape is constantly evolving.
 
   3. Insight: Leveraging existing paid search data for insight into consumer search behavior and how it relates to                                  the business.
   4. Opportunity: Locating missed opportunity and the potential impact it could have on the business if it was tapped into.
 
There is no cookie-cutter paid search audit. A customized audit plan will be created based on your needs.
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