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PAID SEARCH

MANAGEMENT

The Search Shop makes it simple for advertisers to reach their customers with Pay Per Click campaigns designed to be effective and cost efficient. The Shop's methodology embraces innovation, optimization and transparency. Below is The Search Shop's methodology for PPC Management:

 

PAID SEARCH

MANAGEMENT

The Search Shop makes it simple for advertisers to reach their customers with Pay Per Click campaigns designed to be effective and cost efficient. The Shop's methodology embraces innovation, optimization and transparency. There is no cookie cutter Paid Search campaign at Search Shop.  

 

Below is Search Shop's methodology for PPC Management:

 

Step 1: Conceptualize
  • Budget Assessment
  • Goals & KPI Alignment
  • Road Map Development
  • Competitive Analysis
  • Keyword Research
​
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Step 2: Energize
  • Campaign Construction
  • Budget Allocation
  • Conversion Activation
  • Ad Copy Drafting
  • Keyword List Creation
​
Step 3: Optimize
  • Conversion Tracking
  • Algorithmic Bidding
  • Ad Copy Testing
  • Landing Page Testing
  • Tactic Testing

​

Step 4: Analyze

  • Monthly Reviews

  • Bi-Weekly Reporting

  • Ad hoc analysis

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